Story and Values
The Hands Behind Belle Design
I’m Belle, the creative force behind Belle Design—a brand where hand-drawn artistry meets timeless design and British craftsmanship.
With roots in graphic design and illustration, I’ve spent years honing both the creative and technical sides of visual storytelling. What began as ink on paper has evolved into something tactile and enduring—homewares, accessories and gifts that don’t just look good, but feel good, and last.
Today, I’m a surface pattern designer and artist, transforming sketches and original artwork at My studio in a converted old Silk Mill into bold, original pieces designed to bring joy, colour, and a sense of individuality into your home. Every design starts in my sketchbook, is lovingly digitised, and printed to the highest standard—right here in England.
Brand Values & Mission
“Transforming hand‑drawn art into original, tactile, UK‑made fabrics, homewares, accessories and gifts—timeless in design, vibrant in colour, crafted to touch, built to inspire and delight for years to come.”
Value 1:
Authentic Artistry
Every design begins by hand.
Original sketches or photographs are the soul of my work—expressive, intuitive full of personality and unmistakably original.
Value 2:
Quality That Feels Good
Made to feel as good as they look.
Beautifully printed, carefully finished, and designed to be used and loved for years to come. Retaining the character of the original artwork and colour, with clarity that shines in print and high quality tactile finishes that feel just as beautiful as they look.
Value 3:
Confident Bold Colour
Joyful colour. Boldly Inspired
I use colour to create feeling—whether that’s calm, energy, warmth or contrast. Every palette is carefully chosen to bring depth, clarity, and emotion to a design. These are pieces that lift a space or look, inspire creativity, and confidently stand apart. I believe in the power of colour to spark Delight.
Value 4:
Timeless
Rooted in tradition, reimagined for now.
I create patterns that last—pieces that evolve with your home, not follow the latest trends. Rooted in tradition, but made for modern busy life. My work isn’t about following trends but being inspired by stories and nature—it’s about creating pieces that feel fresh year after year and stand the test of time to be passed on.
Value 5:
Made in England
Crafted with care, close to home.
From print to production, everything is made locally in small batches or companies I trust who produce the best quality, with ethical and sustainable practices at the core. From printing to production, every piece is created in collaboration or by me. It's a more sustainable way of working—supporting British craftsmanship, reducing waste, and keeping quality at the heart of it all.